Our Audience
1.4 million buyers.
One platform.
Chinese buyers represent the largest group of foreign property purchasers in Australia. They are motivated, financially ready, and actively searching — but they are searching somewhere most agents have never been.
1.4M
Registered Members
Active accounts on fang.com.au
200K
Monthly Active Users
People actively searching every month
3.5M
Total Network Reach
Across the MediaToday ecosystem
1.2M
WeChat Followers
Direct inbox access
300M+
REDNote Global Users
Platform we have official access to
320K+
SydneyToday Daily Readers
Chinese news audience in Australia
Demographics
Who is the Chinese Australian property buyer?
Age
- Primary: 28–45 years old
- High proportion of young families and professionals
- Second largest group: 45–60, established buyers with significant capital
Location
- Sydney metropolitan area — largest concentration
- Melbourne CBD and eastern suburbs
- Brisbane, Perth, and Adelaide growing rapidly
- Significant offshore buyer segment from mainland China, Hong Kong, and Singapore
Buying Intent
- Primary residence purchases for new migrants and citizens
- Investment property for capital growth and rental yield
- Education-driven purchases near top-ranked schools
- Downsizing and upgrading within established Chinese communities
Financial Profile
- Among the highest average purchase prices of any buyer segment in Australia
- High rate of cash or pre-approved buyers
- Strong preference for new builds and off-the-plan
- Family-influenced decisions — often multiple stakeholders
“Chinese buyers don't search on Google, scroll Instagram, or browse Facebook to find property. They live on REDNote and WeChat — places where most Australian agents have never been.”
— FANG.COM.AU
Platform Behaviour
Where Chinese buyers actually spend their time.
The Chinese buyer journey is entirely different from a Western buyer's. Understanding the platforms they use — and when — is the key to reaching them at the right moment.
REDNote (小红书)
Discovery & Research
Chinese buyers use REDNote to research suburbs, schools, lifestyle, and properties before they ever contact an agent. It is the top-of-funnel platform — where intent is formed.
WeChat (微信)
Community & Trust
WeChat is where Chinese buyers share recommendations, ask community groups for advice, and follow trusted accounts. A recommendation on WeChat carries enormous social weight.
Fang Portal
Active Search
When a buyer is ready to search seriously, they open Fang. The portal is built entirely in Chinese with suburb data, school rankings, and auction results — everything they need to decide.
SydneyToday
Awareness & News
The Chinese-language equivalent of the Sydney Morning Herald. Property news, suburb spotlights, and market commentary reach 320,000+ daily readers across Australia's most trusted Chinese news platform.
Your listing. Their world.
Put your property in front of 1.4 million registered Chinese buyers who are actively searching right now.
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