Six Channels.
One Ecosystem.
Chinese buyers don't use the same internet as everyone else. Here's every platform we use to reach them. nd why each one matters.
300M+ users globally
REDNote — China's Instagram
Think of REDNote (小红书) as a mix between Instagram and Pinterest — but used exclusively by Chinese speakers. We are one of the only official marketing partners for real estate in Australia.
1.4B active users worldwide
WeChat — China's Everything App
WeChat is how Chinese communities message, pay, read news, and discover businesses — all in one app. We hold one of the only officially verified real estate accounts in all of Australia.
Australia's #1 Chinese property app
Fang Property Portal
Our dedicated property platform is built entirely in Chinese, with 1.4 million registered members and 200,000 monthly active users.
320K+ daily readers
Sydney Today — The Chinese Daily
Sydney Today is the most-read Chinese news publication in Australia — the Chinese-language equivalent of the Sydney Morning Herald for this community.
Direct to 1.2M+ inboxes
WeChat Newsletter
Our WeChat newsletter is sent directly to over 1.2 million followers. Unlike email, WeChat messages are read almost immediately.
Australia's largest Chinese media group
The MediaToday Network
Fang is backed by MediaToday Group — Australia's largest Chinese media company — which also operates SydneyToday, QLDToday, WAToday, MelbourneToday, UMall, and more.
Your Listing.
Our Audience.
When a Chinese buyer in Sydney, Melbourne, Brisbane or overseas wants to find Australian property, they don't open Google.
They open WeChat. They scroll REDNote. They check Fang. FANG.COM.AU is the only platform that connects you to all three, including the 1.4 million registered members across our own networks.
Pricing
Simple, transparent packages.
Choose a package that suits your campaign. Every tier includes full Chinese translation and localisation — you upload the listing, we handle the rest within 24 hours.
Essential
Get found where Chinese buyers search.
Your property listed directly on fang.com.au — Australia's #1 Chinese real estate portal — with 1.4 million registered members and 200,000 monthly active users. We handle everything: full Chinese translation, content localisation for the Chinese audience, and suburb-level data so buyers can make informed decisions without needing to speak English.
- Listed on fang.com.au web & app
- Full Chinese translation of your listing
- Content localised for Chinese buyers
- Suburb data, school rankings & auction results
- Weekly listing performance report via email
- CRM integration available
Premium
Put your listing in front of millions.
Professionally produced image posts published across our REDNote and WeChat channels — the two platforms where Chinese buyers actually spend their time. We create Chinese-localised content from your listing and distribute it across our network of 10–12 verified REDNote accounts and our officially verified WeChat Official Account, one of the only real estate accounts of its kind in Australia.
- Everything in Essential
- Image posts on REDNote (小红书) — China's Instagram
- Featured across 2 of our 12 verified REDNote accounts — selected for maximum relevance to your listing
- WeChat Official Account post — 1.2M reach
- Chinese-localised captions and content
- International reach — seen by Chinese buyers in Australia and overseas
Premium+
The most powerful way to reach Chinese buyers.
Video is the dominant content format on both REDNote and WeChat. We produce a fully localised Chinese-language video for your property and publish it across our entire social media network. This is the format that drives the most engagement, the most shares, and the most direct enquiries from active Chinese buyers.
- Everything in Premium
- Professional video production for your listing
- Chinese-language voiceover or subtitles
- Published as video posts on REDNote & WeChat
- SydneyToday featured article — Australia's #1 Chinese news platform
- Maximum engagement format for Chinese platforms
All prices include GST. Essential and Premium listings go live within 24 hours. Premium+ campaigns include video production and take longer. Need a custom campaign? Contact us.
Case Studies
Registered Members
1.4M
Monthly Active Users
200K
Total Network Audience
3.5M
Years in Market
5+
Chinese buyers represent the largest group of foreign property purchasers in Australia. They are highly motivated, financially ready, and actively searching — but they're searching somewhere most agents aren't. FANG.COM.AU puts you there.
Where the Chinese Audience
Actually Look.
Where the Chinese
Audience Actually Look.
Why Chinese Buyers Are Different
Chinese buyers don't search on Google, scroll Instagram, or browse Facebook to find property. They live on REDNote and WeChat — places most Australian agents have never heard of.
FANG.COM.AU is your direct line into that world.
Registered Members
1.4M
Monthly Active Users
200K
Total Network Audience
3.5M
Years in Market
5+
Why Chinese Buyers Are Different
Chinese buyers don't search on Google, scroll Instagram, or browse Facebook to find property. They live on REDNote and WeChat. These are places that most Australian local agents have never been on or even heard of.
FANG.COM.AU is your direct line into that world.
Registered Members
1.4M
Monthly Active Users
200K
Total Network Audience
3.5M
Years in Market
5+