Listing Guide

From listing to live within 24 hours.

A step-by-step guide to listing your property on Fang — and getting the most out of your campaign.

The Process

Choose your package

2 minutes

Select the package that suits your campaign. Essential ($475) gets you on fang.com.au. Premium ($880) adds REDNote and WeChat posts. Premium+ ($1,650) adds a professionally produced Chinese-language video.

Pro tip

Not sure which package? Most agents start with Premium — it gives you the portal listing plus the social reach that drives the most enquiries.

Submit your listing details

10 minutes

Provide your listing in English: property address, photos (high-resolution, minimum 10 images), key features, price or price guide, open home times, and your contact details. You can also include any specific selling points you want highlighted.

Pro tip

The more context you give us, the better we can localise. Tell us about the school catchment, nearby Chinese community hubs, public transport, and any recent renovations.

We translate and localise

Within 24 hours

Our team translates your listing into Chinese and localises the content for a Chinese buyer audience. This means reframing the key selling points — school rankings, suburb lifestyle, investment potential — in a way that resonates culturally, not just linguistically.

Pro tip

We don't use machine translation. Every listing is reviewed by a native Chinese speaker with real estate knowledge.

Your listing goes live

Same day

Your property is published on fang.com.au and, if applicable, posted across our REDNote accounts and WeChat Official Account. Portal listings include suburb data, school rankings, and auction results so buyers can make informed decisions.

Pro tip

For Social Media packages, posts go live across our 10–12 REDNote accounts and our WeChat account with 1.2 million followers — all within the same day.

Track your performance

Ongoing

You receive a weekly listing performance report via email showing views, enquiries, and engagement. For social media packages, we include post reach and engagement data from REDNote and WeChat.

Pro tip

Chinese buyers often make contact through WeChat directly. Make sure your contact details are up to date and you are responsive to WeChat messages.

Best Practices

What makes a great Fang listing.

Photography

Minimum 10 high-resolution images
Include exterior, all bedrooms, kitchen, bathrooms, and outdoor areas
Natural light preferred — avoid dark or heavily filtered shots
Include a floor plan if available
Drone or aerial shots perform exceptionally well on REDNote

Key Information to Include

School catchment (primary and high school) — this is critical for Chinese buyers
Distance to nearest train station or major road
Nearby Chinese supermarkets, restaurants, or community centres
Land size and house size in both sqm and squares
Year built and any recent renovations

Pricing

Chinese buyers respond well to transparent price guides
Auction campaigns work well — Chinese buyers are experienced auction participants
If the property is investment-grade, include estimated rental yield
Avoid price ranges that are too wide — it signals uncertainty

Video (Premium+ Package)

Vertical format (9:16) performs best on REDNote
60–90 seconds is the optimal length
Chinese-language voiceover or subtitles are included in the package
Lifestyle content around the suburb performs as well as the property itself
We handle all production — you just need to give us access to the property

Ready to list?

Choose a package and submit your listing. Essential and Premium go live within 24 hours. Premium+ campaigns include video production and take longer.

View Packages Talk to Us First

Turnaround

Within 24 hours

Starting from

$475 incl. GST

Audience

1.4M registered members