Media Kit
Reach 3.5 million Chinese Australians.
Fang.com.au is part of the MediaToday Group — Australia's largest Chinese media company. This media kit covers our platform reach, audience demographics, and advertising formats.
3.5M
Total Network Reach
1.4M
Registered Members
1.2M
WeChat Followers
320K+
Daily News Readers
Platform Breakdown
Fang Property Portal
1.4M
Registered Members
200K
Monthly Active Users
4.2M+
Overall Network Reach
6.4 min
Avg. Session Duration
Chinese Australians actively searching for property. High purchase intent, high engagement.
WeChat Official Account
1.2M+
Total Follower Network
~85%
Avg. Open Rate
Nationwide
Coverage
Officially Verified
Account Status
Chinese Australians aged 25–55. Opted-in audience with near-100% message delivery.
REDNote (小红书)
10–12
Fang Accounts
2K–3K
Avg. Post Reach
300M+
Platform Global Users
Official
Partner Status
Chinese millennials and Gen Z. Discovery and research-phase buyers. High content engagement.
SydneyToday (MediaToday)
320K+
Daily Readers
3.5M
Total Network Reach
6 cities
Publications
Chinese
Language
Broad Chinese Australian community. News, lifestyle, and property content consumers.
Advertising Formats
How we can feature your property.
Essential — Portal Listing
Full property listing on fang.com.au with Chinese translation, suburb data, school rankings, and agent contact details.
Best for
Active buyers in search mode
REDNote Image Post
Platform-native image post published across our verified REDNote accounts. Chinese-localised captions and content.
Best for
Discovery and early-stage research
REDNote Video Post
Short-form vertical video (60–90 seconds) with Chinese voiceover or subtitles. Highest engagement format on the platform.
Best for
Maximum reach and brand building
WeChat Article
Editorial-style property feature published to 1.2M+ WeChat followers. Delivered directly to inboxes — not a feed.
Best for
High-intent buyers and community trust
WeChat Newsletter
Dedicated or co-featured placement in our WeChat newsletter. Near-100% open rate. Direct inbox delivery.
Best for
Announcements, launches, and campaigns
SydneyToday Feature
Editorial property feature or suburb spotlight in Australia's most-read Chinese news publication.
Best for
Brand awareness and community positioning
Audience Demographics
Who we reach.
Our audience is Chinese Australian — first and second generation, recent migrants, and offshore buyers. They are among the highest-value property buyers in the Australian market.
Interested in advertising?
Contact our media team for a full media kit, rate card, and custom campaign proposal.