Media kit
Australia's #1 Chinese real estate network — for advertisers.
Fang.com.au sits inside the MediaToday Group — Australia's largest Chinese media company. Pair the country's leading Chinese property portal with REDBook, WeChat, SydneyToday, and premium video formats to reach buyers from first scroll to final offer.
Figures on this page are taken from the downloadable FANG.COM.AU Media Kit (2025). Engagement and share multiples compare Essential listings with the Premium social boost track.
3.78M
App & web visitors (2025)
315K
Monthly traffic (all platforms)
78.6K
Listings on platform (2024–25)
1.2M+
Campaign audience reach (WeChat-led)
Why teams buy the boost
~80%
Local audience share
Marketing package campaigns
2.5×
Engagement uplift
Vs Essential baseline
3.4×
Share uplift
Vs Essential baseline
Leads & shares multipliers are measured between Essential package placements and Premium social media boost placements — see the PDF methodology for full definitions.
Platform breakdown
One brief. Every channel Chinese buyers actually use.
Fang.com.au — App & website
3.78M
Combined visitors (2025)
2.5K–3.5K
Avg. page views / standard listing
78.6K
Listings achieved (2024–25)
315K
Monthly traffic (all platforms)
Australia’s largest dedicated Chinese property search experience — where buyers compare suburbs, schools, and price guides in language they trust.
REDBook (小红书)
11
Whitelisted real estate accounts
32.2K
Avg. followers / account
2.5K–4K
Avg. views / video campaign
89%
Engage with short-video posts
Discovery-first Chinese buyers — scrolling lifestyle and property content before they ever open a portal. Native posts, vertical video, and influencer-ready formats.
WeChat Official Account
1.2M+
Follower network
Near inbox
Message delivery
Nationwide
Coverage
Officially verified
Account status
Opted-in subscribers who read property editorials and campaign blasts in the same app they use to message agents — high trust, high intent.
SydneyToday (今日澳洲) & extended print
Millions of MAU
Audience scale
Featured placements
Editorial + shuffle
Chinese-first
Language
60K households
UMall magazine (Sydney)
Australia’s top Chinese news and lifestyle ecosystem — ideal for brand credibility, launch moments, and suburb-level storytelling beyond the feed.
Advertising formats
Formats that move stock — not vanity metrics.
The downloadable kit includes packaged Essential, Premium, Signature, and Influencer Video tracks with impression targets — here is how each surface behaves for your creative team.
Fang.com.au listing (Essential → Signature)
Search-grade listing on Australia’s #1 Chinese real estate portal — professional Chinese copywriting, suburb context, and “until sold” visibility on app & web.
Best for
Always-on buyer capture and SEO-style discovery
App push & shuffle features
High-attention placements inside the Fang app and SydneyToday shuffle — timed pushes and featured slots that sit above the noise of generic social feeds.
Best for
Launches, price updates, and auction countdowns
REDBook image & video posts
Campaigns across 11 whitelisted property accounts — from standard image posts to premium video packages tuned for 9:16 viewing and share behaviour.
Best for
Viral reach, lifestyle framing, offshore eyeballs
WeChat editorial & news blast
Editorial property features and Chinese-language blasts to a 1.2M+ follower network — not a side banner, a story in the channel buyers already trust.
Best for
Serious enquiries and agent brand lift
SydneyToday featured article
Native placement inside Australia’s most-read Chinese digital news brand — credibility and reach in one package.
Best for
Prestige listings and developer narratives
Social video + influencer tier
Short-form property video through to influencer-led creative — the format PDF data shows drives the highest engagement and enquiry momentum.
Best for
Premium stock, waterfront, and project marketing
Audience
Who you are briefing for.
Chinese Australian households, recent migrants, and offshore capital allocators — often evaluating schools, rental yield, and currency timing in parallel. They skew younger on REDBook, older on WeChat, and news-first on SydneyToday — which is why Fang runs a coordinated play instead of a single “Chinese banner”.
Ready for the full rate card?
Download the PDF for packaged impressions, push counts, REDBook post tiers, and the latest GST-exclusive package grid — then loop in marketing@fang.com.au for a tailored proposal.